The purpose of this article is to help you understand:
- What email lists are
- How to set up your abandoned cart
What are email lists and how to use them?
Email lists are automatic emails that are sent out to users whenever an action is taken or not taken.
Emails are automatically moved from one list to another when a new action is taken.
Let's say if a potential customer were in the abandoned cart list and came back and booked and completed service with a "One Time" service they will now be automatically moved to the "One Time User" list.
For example, you have three lists within your BookingKoala account that you can connect your MailChimp account to it and have drip campaigns automatically send out emails on your behalf.
For emails to begin to be sent out you must first create them inside your MailChimp account.
Where do I connect my lists?
To connect your lists go to Settings > General > Email Lists > Here you will place you MailChimp API Key to connect your BookingKoala account to your MailChimp account.
Once you have placed the proper key in the box click on the orange "Connect" button to save the key and connect.
Can I connect my lists with other email marketing platforms?
Unfortunately, as of right now we only have this capability with MailChimp.
We are looking at adding more in the future.
Abandoned cart emails:
These emails are meant to be sent out to customers who have visited your booking form and have placed their email address at the bottom of Step 1 (if you have it enabled) and happen to leave/exit your website without completing the booking.
Their email will then be placed inside this list and they will be re-marketed to come back and complete their booking.
Their non-action of not completing the booking prompted their email to be placed in this list.
One time user emails:
These emails are meant to be sent out to customers who have completed a "One Time" booking with your company.
The purpose of these emails is to get them to come back and book recurring services with you and your business.
Recurring user emails:
These emails are meant to be sent out to customers who have completed recurring bookings with your company.
The purpose of these emails is to inform customers of discounts on future bookings, update them with new information about your company among many other things.