The purpose of this article is to help you understand:

  • What are hot leads
  • How to track them in BookingKoala

 

 

What are hot leads?

Hot leads refer to leads that are tracked from the system forms but are not fully visible to users who are subscribed to the Starter or Growing subscriptions.

A hot lead is someone who comes to your booking form but "abandons their cart" before they complete the booking.  These abandoned cart customers are some of the hottest leads you can have because they are interested in your services and they have already partially filled out the booking form, giving you a better idea of what they are looking for. 

A few minutes after leaving the page, hot leads are automatically sorted into a pre-built Abandoned Cart funnel inside your Leads Module.  Here you can follow up with the lead and try to entice them to book a service.  

 

Tips for Converting Hot Leads

Here are some of our best tips on converting hot leads into customers:

Tip #1: Call AS FAST AS POSSIBLE!

  • Studies indicate that contacting a lead within 5 minutes can result in a 21 times higher conversion rate compared to waiting 30 minutes.
  • 50% of leads tend to choose the first company that reaches out to them.

Tip #2: Follow up with your leads.

  • Around 80% of sales are made after five or more follow-up attempts.
  • 60% of customers may say "no" up to four times before accepting a sale. 

Tip #3: Be helpful and do not oversell your company.

 

How It Works

Here’s how it works:

  • When a user's subscription plan expires, access to hot leads tracked from system forms is restricted.
  • Instead of providing full access to these leads, we notify the user via email.

  • Upon visiting the Leads module Leads section, users will see blurred lead items. This indicates that leads have been tracked, but their details are not accessible. These blurred leads are referred to as "hot leads." 

 

  • To unlock access to all the leads, including the hot leads, users need to upgrade their subscription plan to the Premium subscription.

You can easily upgrade your plan by clicking on the blue Upgrade Now buttons located throughout the lead details sections.  To learn more about changing your subscription plan, click here.